As people are looking to feel good rather than follow specific beauty norms, many brands are embracing that with a new wave of natural products and looks. For example, Ulta Beauty recently released their first-ever trends report with a look at 2022, highlighting specific trends like faux freckles and textured hair products as part of “That New Natural.”

Other notable beauty trends that are expected to take off in the new year include hair colors such as pale pink blonde and soft apricot and bright eye colors such as red and sapphire. Meanwhile, bold approaches to makeup and hairstyles are gaining traction as well, from blunt bangs to ombre highlights and smoky eyeshadow. This link travelexperta.com

Shopaholic’s Haven: Unveiling the Best Cities for Retail Therapy

Another major beauty trend is that of the glistening glow. In particular, the popular K-Beauty brand Euphoria has been an influencer for this dazzling trend with its shimmery face and body gems, glitter tears and face pearls. Expect to see a lot of this look on the Instagram feeds of beauty bloggers and influencers this year.

Lastly, DIY beauty continues to grow in popularity as people seek salon- and spa-level results at home. We can expect to see continued growth of hair dye brands like Madison Reed and DpHue as well as a rise in at-home laser treatments like skin rejuvenating LED light by Silk’N and teeth whitening kits from Theradome.

As the economy continues to improve, consumers are also demanding more from their beauty purchases. This will likely lead to an increase in the premium beauty tier, with products ranging from skincare to hair care to fragrances. In addition, it’s not unlikely that beauty brands will continue to incorporate e-commerce into their offerings with services like same day delivery and curbside pickup.