Online payment fraud is an increasingly dangerous threat to businesses that can result in financial losses and damaged reputation. To help protect their customers, businesses can use IP scoring to identify and block suspicious activity at the source.
An IP fraud score is a rating based on the likelihood that an IP address belongs to a cybercriminal or malicious user. This score is determined by a number of factors, including geolocation, blacklisting, and device information. It can be used by businesses for fraud prevention, risk management, email filtering, and other security-related purposes.
To increase the accuracy of an IP fraud score, businesses can use data enrichment services to provide additional context about the users and devices that interact with their website or app. This includes things like geolocation, ISP information, open ports, spam deny lists and more.
Scoring Security: The Dynamics and Significance of IP Scoring
IP fraud scores can also be boosted by identifying the network type of the connected device. This is particularly useful for determining if the device is a proxy, VPN or similar. Enhanced IP reputation scores can be especially helpful for businesses that operate online marketplaces, where fraudulent activity could damage their business.
Using these tools to keep an eye on your IP reputation can help prevent chargebacks and other issues related to the deliverability of your emails. Additionally, ensuring that your subscribers are able to easily unsubscribe from emails is important for maintaining an upstanding reputation. It can also help to regularly record and analyze your IP reputation over time to see if there are any trends or patterns that you can identify about where fraud and chargebacks originate from.
